Redefining Healthcare: Meet the New Premise Health
2020 was a year of change for all of us. The COVID-19 pandemic changed the world, forcing organizations to be agile and inventive to meet the needs of their people and business in a moment of crisis. Over the past year and a half, Premise Health has partnered with our clients to address challenges, innovate in the face of uncertainty, and reimagine what healthcare can and should be in a post-pandemic world.
We took what was meant to be a five-year roll-out plan for a nationwide digital solution and rolled it out in less than a week. We helped organizations through every stage of the pandemic, from screening and testing to return-to-work plans to vaccination. And we continue to pivot and adapt to the everchanging landscape to ensure we’re fully living out our mission and putting members at the center.
When you look around the healthcare landscape today, it’s clear that Premise is different. From the quality of care we deliver, to the innovation we’re bringing forward, to our experience and national presence – There is no other company in our industry, or any industry, that shares our commitment to redefining how people access and experience healthcare. We believe that value-based healthcare is the right side of healthcare, and we are doing everything in our power to bring this model to people across the country and the world.
To reflect our unique vision, Premise is excited to share a refreshed brand that reaffirms our commitment to making a difference for the largest organizations in the world and their people. The Premise brand is more than just our logo and color palette: It’s about who we are and what we stand for as an organization. We believe that our new brand better captures what we believe and where we’re headed in the years to come.
Over the last several months, we have spoken to dozens of our clients, partners, and internal team members to take our beliefs and vision for the future and translate them into words and a fresh visual identity. Today, we are excited to show you what getting healthcare right looks and feels like.
Watch the video here.
What’s Changing?
Our look…
Premise is bold. We are trailblazers. Redefining healthcare. Being different is a choice, and we are making that choice. Our refreshed brand pairs a forward-looking message with a bold visual identity that communicates momentum.
- We are introducing black and white to make a stronger statement
- We are introducing a gradient, which we will use extensively
- Our refreshed website showcases this more aggressive, progressive, and future-focused brand
Our message…
Premise’s goal is to completely redefine how people access and experience healthcare. We are delivering the next generation of care with an approach that is based on value, not volume. And, as the largest direct healthcare company and one of the largest digital providers in the country, we offer fully connected care – in-person and in the digital environment.
…but not our purpose
At Premise, our purpose sets us apart. We are committed to reimagining how people access and experience healthcare, helping them get, stay, and be well.
This is an extremely exciting time for Premise, and we thank you for continuing on this journey alongside us. We look forward to showing you what healthcare can be and living out our bold brand promise.
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